Convenience, variety, product quality, prices and store loyalty were the main factors identified as factors through the initial study and literature review. Store selection is one of the main areas of marketing research and several authors, including Aaker and Jones (197), Solgaard and Hansen (200) and Morschett et al. The choice of retail stores takes place on two levels, including the type of point of sale and the brand of the point of sale (Geoffrey, 20). For the first level, researchers focus mainly on store attributes to analyze and explain selection behavior.
Four of the most notable attributes are price, level of classification, distance to location, and product quality. These four attributes have a significant impact on consumers' decisions about store choice.
